Entrepreneurship and owning your own business is a lot like drawing and making art. It is constant trial and error. You are always evaluating and correcting your course or path.
When you draw, you make a mark, or shape, or series of marks on the page. Then you look at what you are trying to draw. You look back at your drawing and go, “Hmmm, this line or shape doesn’t look quite right.” So you erase the line and make another, improved mark. You repeat this process again and again, constantly correcting, until you feel the drawing is finished. By nature of the process, the artist is constantly adjusting and changing course.
The same is true in business. You try one marketing strategy. It doesn’t work as well as you had hoped. So you try something else. Your new strategy sort of works, so you adjust, and try to improve your strategy. You repeat this process again and again, constantly trying to improve your product or income.
I thought about this after making my goals for 2019. I evaluated my marketing from 2018, and tried to improve or change it. My physical mailer worked, so I am increasing the frequency this year. My Etsy shop is sort of working, but could be a lot better. So I am trying a physical space this year.
Evaluate and adjust.