I received a phone call last week requesting a logo design. I’m usually excited about new projects, however this person expected the logo by Monday. They phoned me on Friday morning. I politely told them: no, it wasn’t possible for me to design a logo in two days. I usually need two to three weeks for logo design.
In the past I would have jumped at the opportunity for a new project, and would have bent over backwards to produce a logo on that ridiculous deadline. I have learned that clients who do not respect what you do, and do not respect the time it takes, are not worth it, financially or emotionally.
I have learned to say no to projects, and to let projects go. There is plenty of work to go around. I have learned to set boundaries for my own sanity. I only decide to take on projects that meet my criteria:
I am excited about the work
It’s pretty easy for me to get excited about projects, because anytime I can get paid to be creative is awesome. So the more important questions for me are:
Does the client have a decent budget?
Am I able to meet the deadline?
Sometimes I let the budget criteria slide a bit, because maybe it’s an awesome client or project that I can support, and I can get a really cool portfolio piece out of it. And, let’s be honest, sometimes any extra money I can get my hands on is good.